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What makes your brand unique? |
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:: Being unique in the eyes of your consumer is ensuring that they remember your brand and so long as you meet their expectations, then they will keep coming back to you.
This is the essence of your brand and when successfully harnessed, it is one of the most valuable assets your business will have.
Remember that your brand is what your consumers say you are and not what you say you are! Never assume you know what your consumers want, always ask them first. |
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What is your brand image? |
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:: Your unique brand image involves the consumer’s perception of your product or services, and the benefits or rewards expected from consuming it.
You need to ensure that every aspect of consumer's experience interacting with marketing and communications is consistent with your brand through the look and feel of all your stationery set, website, brochures or advertisements.
Remember that your brand image is the front door to your unique brand. |
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What is your brand strategy? |
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:: You can begin to plan your unique brand strategy when you have gathered all your data from your market research. This valuable information forms the foundation of your brand strategy.
- How do you plan to enter the market place?
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How do you plan to establish a sustainable market share?
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How will do you plan to remain competitive, yet profitable?
Remember that the success of your unique brand strategy is determined by the quality of your data from your market research. |
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Live up to your brand promise |
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:: When you consistently deliver on your brand promise, satisfied consumers will bring in more business through referrals.
While some elements of this are certainly out of your control, there are things you can do, for example, ask consumers for testimonials and feature them prominently on your marketing material, or offer rewarding incentives for them to refer more business to you.
Always acknowledge and thank your consumers who have referred new business on to you. |
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What is your brand experience? |
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:: Your unique brand experience involves the consumer’s interactivity with your product or service, and your consumer support processes. It is a key element of your overall brand strategy.
You need to ensure that every aspect of consumer's experience interacting with your product or service is consistent with your brand through the quality of the interactivity, the reliability of your product or service, and the response times to queries.
Remember that your consumer's brand experience does not end when they make a purchase. |
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Effective brands are the basic foundation to a great business or organisation.
Ineffective brands undermine your success and as competition creates more choices, differentiation is essential to your success. |
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