| What is a brand? |
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:: The brand stands for the promise
and the expectations within each
consumer’s mind about your
product(s), service(s), business
or organisation.
:: Consumers fall in love with your
brand, trust it, buy it and let it
define their identity.
:: The brand works as a filtering
device in the market place and is
not what your business or
organisation says it is, but rather
what your consumers say it is. |
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| What is brand identity? |
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:: The brand is like an orange - to
consume it, you need to get
through the skin. The brand
identity is the skin, or point of
entry to your business or
organisation's brand.
:: Consumers can see, hear, touch
and hold your brand identity.
:: The brand identity increases
consumer awareness and
cultivates passionate loyalty by
representing clarity, consistency,
status, and reassurance. |
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