:: Website traffic statistics reveal vital data about
the effectiveness of individual pages, referrals,
visitor habits and motivation.
:: It basically records what visitors are doing on
your website and this is essential data to any
successful marketing campaign.
:: Before we begin, it is recommended that you
download the sample report to follow. It is a
PDF file requiring the Acrobat Reader to view. |
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:: As you can see from the sample report, the
report dashboard consists of 'site usage', 'map
overlay' and overviews of 'visitors', 'traffic
sources' and 'content'.
:: At the top of this page is also a graph showing
the website's visitor traffic patterns for the month
reported.
:: The dashboard gives you a quick overview of
the basic website traffic information collected. |
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:: Visitors overview page looks at various visitor
behaviour statistics, such as 'number of visits',
'unique visitors', 'page views', 'time spent on
the website', and 'web browser' information.
:: Traffic sources overview breaksdown where the
visitors are coming from, such as 'directly',
'referring sites', or 'search engines'.
:: Also revealed are the 'keywords' that search
engines used to refer visitors to the website. |
